Kia in Chinese characters can be roughly translated to “Rising from Asia.”

Indeed, this South Korean automobile manufacturer is now becoming one of the recognized Asian car brands not just because of its quality but also of its undeniably top-notched Kia parts.

Kia started in the auto industry in 1944 and later, it also produced Mazda cars, including Pride and Avella (marketed as the Ford Festiva in North America and Australia). But it was only in 1993 when Kia began to sell their cars in the United States, starting it off with the Sephia model. Later its vehicle line up expanded to include the Sportage model. Cars made by Kia were generally known for their cheaper price. Compared to popular and best-selling domestic and European cars, they are perceived to be of lesser quality. However, Kia constantly improves to give its best to its users. Among its strategies to endure the auto industry’s tough competition is its ten-year powertrain warranties.

In 1998, Kia was acquired by the Hyundai Motor Company, the largest South Korean car manufacturer and so far, the seventh largest car manufacturer in the world. It was first established as the Hyundai Engineering and Construction C. just three years after Kia was established but it began making cars only in 1967, at that time the company name was changed to Hyundai.